Being average isn’t good enough anymore. The most exciting frontiers in the new millennium are going to come from what’s inside your head. And that’s where studying German will give you an advantage.
At college and university
A reading knowledge of German is valuable in chemistry, physics, biology, engineering, psychology, theology, international law and archaeology. After Russian, German is the language spoken by more people in Europe than any other, making it essential for the sharing of academic knowledge. A reading proficiency is also beneficial in the study of literature and the arts.
Germany is an economic giant, a champion of free trade and the powerhouse of Europe. Its strength is expressed in the size of its economy, the reach of its foreign investments and the reputation of its research community. The volume of trade between Germany and the Philippines is about 6 billion USD a year.
To build a rock-solid foundation for your future business, include German in your language studies.
In research and development
Germany is one of the world’s largest contributors to research and development, outspending other nations in fields such medical and health research, biotechnology, environment and renewable energies, information and communication technologies, agriculture and mineral processing.
With television and the Internet giving us instant access to remote areas of the world, communicators are increasingly required to be multilingual. It so happens that German is the language most commonly used in Europe and on the Internet German is second only to English.
In the arts
Want to be an author? One out of every of 10 books in the world is published in German. You can’t study film without studying film makers like Fritz Lang, or film stars like Marlene Dietrich. A study of modern art, design and architecture includes the 1920s Bauhaus influence. How will that help you where you’re going? To see if we’re moving forward, we have to see where we’ve been.
To teach music, you must teach Mozart. You can’t teach physics without Einstein. For philosophy you must include Nietzsche, for architecture Gropius and so on. If you can read their works in German, you will gain an unbiased, unprejudiced insight that no translation can provide.
In the travel industry
Germans love travelling, they are some of the biggest tourism spenders worldwide. More than 30,000 visitors from Germany visit the Philippines every year. That’s good news for travel agencies, tour companies, hotels, airlines and car rental agencies, restaurants. If you can book them, greet them and serve them in German, you can bank on them, now and in the future.
Germany is the most powerful country in politically, financially and economically. If your future finds you in International Trade, Foreign Affairs or National Defense, German is very valuable. Philippine-German trade relations affect the growth of the local economy and that after all, affects you.